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How Targeted Facebook Ads Can Double Customer Traffic to Your Amazon Business

It can be difficult for Amazon sellers to build their brand outside of Amazon. However, Facebook ads offer a great springboard to get products in front of potential sellers. These ads can be a great way to drive external traffic to your Amazon listings, which can increase your sales velocity, boost your BSR, and help …

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What is Negative Keyword Strategy?

When establishing a PPC strategy, establishing a keyword strategy is a must. However, many companies neglect or even forget to incorporate a negative keyword strategy. Establishing an effective negative keyword strategy in conjunction with regular keyword research helps determine which keywords are useful to include in ad campaigns and EBC. Negative keywords are words or …

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