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How Building Your Brand Outside of Amazon Boosts Sales

Not only do sellers need to take advantage of all branding opportunities within Amazon — PPC campaigns, promotions, EBC, optimized listings, etc. — but they also need to take advantage of opportunities outside of Amazon. The bottom line of sales is that the higher your visibility, the higher your sales. So why limit yourself to …

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Amazon Ad Strategies that Actually Work

Optimizing your Amazon PPC campaign can be difficult and expensive. However, one way sellers can feel confident in their PPC strategy is by identifying their key goals and implementing proven strategies to reach them. We put together 5 goals to build a profitable Advertising Campaign on Amazon. Goal 1: Develop a Keyword List Assemble a …

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Nozani Leadership Team Receives Amazon Accreditation

At Nozani, we work hard to know our stuff. If we aren’t at the top of our game, then our clients can’t be either. So, remaining at the forefront of Amazon optimization and strategy is what we do. We’re excited to announce that key members of our Leadership team are officially accredited by Amazon to manage …

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